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Post by account_disabled on Jan 26, 2024 23:50:52 GMT -5
Most often used in B2B/B2C areas. For example: An online store can target customers based on their purchasing and browsing history. This will also help in creating personalized offers such as discounts and gifts. How to do it : With all types of market segmentation, behavioral segmentation is best started by studying the available information in the customer base. The effort can be supported by third-party market research data on customer.
Behavior to form a model of future consumer Buy Bulk SMS Service behavior. Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to monthly NEWS DIGEST Enter your E-mail Contextual-situational segmentation or “how and why?” The same consumer changes its attractiveness to marketers depending on the context and situation. Depending on the time, weather, season or other factors,
The client interacts with the offered content differently. Understanding this principle is widely used in contextual advertising - when targeting and setting bids. For example: while on a business trip or vacation in another country, a person will look for content that he might not have been interested in before. So, he will be interested in learning about local tourist attractions, shops, and restaurants.
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