Post by wekeve7933 on Dec 5, 2023 2:34:00 GMT -5
Mazars has just revealed the results of its new Media barometer dedicated this year to the General Data Protection Regulation (GDPR). This report is based on the study of risk factors presented in the annual reports of the 100 largest companies in the media sector in Europe and the United States.
The GDPR requires holders of personal data to Special Data ensure its security. To limit abuse in terms of profiling, the European legislator has provided for another regulation on the protection of online privacy: e -privacy . Both will come into force on May 25, 2018. Characterized by a business model which is increasingly oriented towards the exploitation of the personal data of its users, the media sector must also put itself in working order to ensure its compliance. The media, particularly concerned by the GDPR and e-privacy The arrival of the Internet, the digitalization of content and the resulting evolution of individuals' consumption habits have led the media to monetize content that has become entirely or partially digital. The press and the music industry were the media that were most impacted by this change, adapting their business models very early on, in particular by setting up online subscriptions, making it possible to retrieve personal data. Furthermore, reader behavior and traceability provide valuable information in the overall monetization of content.
“ At a time when 53% of French people read the press on a digital medium and where the growth of the music sector is driven by streaming offers, the issues linked to the GDPR and this obligation to now trace this data and restore it if necessary, they thus become capital . » – comments Julien Madile, Senior Manager Mazars. Compliance in three key steps While GDPR compliance is a dense, complex and time-consuming process to implement, it requires following three steps: Carry out an inventory: map, identify and list areas where the company presents a gap with regulatory requirements in order to concentrate efforts on subjects that require corrective actions . Organize yourself to meet the different requirements of European regulations. This organization begins with the appointment of a leader, the Data Privacy Officer , but also through the integration of internal processes linked to the GDPR in the company and through the contractual review of commitments integrating services processing personal data. staff.
The GDPR requires holders of personal data to Special Data ensure its security. To limit abuse in terms of profiling, the European legislator has provided for another regulation on the protection of online privacy: e -privacy . Both will come into force on May 25, 2018. Characterized by a business model which is increasingly oriented towards the exploitation of the personal data of its users, the media sector must also put itself in working order to ensure its compliance. The media, particularly concerned by the GDPR and e-privacy The arrival of the Internet, the digitalization of content and the resulting evolution of individuals' consumption habits have led the media to monetize content that has become entirely or partially digital. The press and the music industry were the media that were most impacted by this change, adapting their business models very early on, in particular by setting up online subscriptions, making it possible to retrieve personal data. Furthermore, reader behavior and traceability provide valuable information in the overall monetization of content.
“ At a time when 53% of French people read the press on a digital medium and where the growth of the music sector is driven by streaming offers, the issues linked to the GDPR and this obligation to now trace this data and restore it if necessary, they thus become capital . » – comments Julien Madile, Senior Manager Mazars. Compliance in three key steps While GDPR compliance is a dense, complex and time-consuming process to implement, it requires following three steps: Carry out an inventory: map, identify and list areas where the company presents a gap with regulatory requirements in order to concentrate efforts on subjects that require corrective actions . Organize yourself to meet the different requirements of European regulations. This organization begins with the appointment of a leader, the Data Privacy Officer , but also through the integration of internal processes linked to the GDPR in the company and through the contractual review of commitments integrating services processing personal data. staff.