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Post by wekeve7933 on Dec 5, 2023 2:18:51 GMT -5
Calibration of the offer and prices, improvement of the customer experience and communication, inventory and supply chain management, etc. If there is one sector where data is crucial today, it is retail. But how do distributors actually use Phone Number data remains the workhorse of businesses. this data and for what purposes: the infographic point… Diametrix, a subsidiary of the Diamart group dedicated to data science for omnichannel performance, presents the answers of distribution leaders to a question that all brands are asking: How can data truly be useful in the role of retailer? How can it concretely develop performance? To carry out this analysis, 22 uses of data for retail were evaluated on 6 themes : price, offer, point of sale networks, customer journey and experience, CRM and communication, stock and supply chain. E.Leclerc, Carrefour, Auchan or Picard in the food sector; Décathlon, Gamm vert, But or Galeries Lafayette among specialized brands, these major retail players like the other respondents are unanimous: the data challenges are very important on all themes (rated on average 3.9 out of 5), with a real perceived complexity for implementation (3.4 out of 5).
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