Post by account_disabled on Mar 9, 2024 0:44:26 GMT -5
It's important to ask yourself what budget you have and how to divide it between content creation and distribution. Once the project has been activated and the results have been monitored on an ongoing basis, the budget allocation can also be redefined, based on the contents, formats and channels that have performed best or not. Therefore investing in those that perform and reducing investments in those that are less so. Define Communication Channels As in any marketing strategy, the choice of channels must be based on criteria linked to the target, i.e. which channels it "inhabits", what tone of voice it uses, what formats and types of content it prefers, but, above all, which channel it presides over at specific moments.
Customer Journey where you are. Generally, when choosing Greece Telegram Number Data communication channels, a mix of Paid, Earned and Owned content is opted for. A sponsorship on social media, for example ( Paid channel ), can be particularly suitable in the Awareness phase, to raise awareness of the Brand: let's set up a food and wine kiosk selling local products aimed at tourists in the area with specific interests, for example food and wine, traditional cuisine, etc. Otherwise, an article explaining the difference between Caciocavallo and Caciocavallo podolico can be useful in the consideration phase for a tourist who, having known the Brand, is thinking of stopping by the kiosk to purchase a food and wine souvenir of his holiday just before leaving.
Define an Editorial Plan An Editorial Plan is a planning document for editorial content. As such it has a strategic function, therefore it includes elements such as user needs, editorial lines (i.e., what will we talk about?) seasonality of contents, trends and news. The drafting of the editorial plan serves to maintain a project approach , which will be better defined in detail in the editorial calendar (even if the two things often overlap), but above all to maintain the focus on the objectives, strengths and positioning, to avoid nothing is left to chance and that publication is regular and consistent.
Customer Journey where you are. Generally, when choosing Greece Telegram Number Data communication channels, a mix of Paid, Earned and Owned content is opted for. A sponsorship on social media, for example ( Paid channel ), can be particularly suitable in the Awareness phase, to raise awareness of the Brand: let's set up a food and wine kiosk selling local products aimed at tourists in the area with specific interests, for example food and wine, traditional cuisine, etc. Otherwise, an article explaining the difference between Caciocavallo and Caciocavallo podolico can be useful in the consideration phase for a tourist who, having known the Brand, is thinking of stopping by the kiosk to purchase a food and wine souvenir of his holiday just before leaving.
Define an Editorial Plan An Editorial Plan is a planning document for editorial content. As such it has a strategic function, therefore it includes elements such as user needs, editorial lines (i.e., what will we talk about?) seasonality of contents, trends and news. The drafting of the editorial plan serves to maintain a project approach , which will be better defined in detail in the editorial calendar (even if the two things often overlap), but above all to maintain the focus on the objectives, strengths and positioning, to avoid nothing is left to chance and that publication is regular and consistent.